Strategic User Research

for Complex Digital Services

Supporting organisations from Discovery to Live.

Helping organisations understand their users, reduce delivery risk and make confident decisions through evidence-led user research.

Dr Hanna Denny
Founder & Director

HD UX Consultancy

Strategic User Research Consultant

20+ Years' Experience • Discovery to Live • Government & Commercial Digital Services

two person standing on gray tile paving

Strategic thinking

Human insight

Practical delivery

I believe great digital services start with understanding people.

For over 20 years, I've helped organisations understand their users, reduce delivery risk and make confident decisions through strategic user research. I've worked across government, public sector and commercial organisations, leading research for complex digital services from Discovery to Live.

Most recently, I led user research for a globally significant government digital service, helping shape service strategy and support the successful delivery of a complex digital platform serving multinational organisations.

Every organisation is different. That's why I tailor my research approach to the people, the service and the challenges being solved.

My goal is always the same: uncover meaningful insights that help teams make confident decisions and create better outcomes for users and organisations.

Great user research isn't about collecting more data. It's about uncovering the evidence that helps organisations make confident decisions.

Services

Services

Helping organisations make confident decisions through evidence-led user research.

Whether you're creating a new digital service or improving an existing one, I tailor my approach to uncover meaningful insights, reduce delivery risk and help your team make confident decisions.

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photo of outer space

🔍 Strategic User Research

Understand your users. Reduce uncertainty. Make confident decisions.

Every project is different, which is why I tailor my research approach to your organisation, your users and the challenges you're solving. From planning the right research strategy to delivering meaningful insights, I help teams gather the evidence they need to make confident decisions, reduce delivery risk and create better digital services.

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photo of outer space

🧪 Usability Testing

🧪 Usability Testing

Validate designs with confidence before launch.

Thorough usability testing with real users to identify usability issues, validate design decisions and provide practical recommendations that improve usability, accessibility and the overall user experience.

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photo of outer space

🤝 UX Coaching & Mentoring

🤝 UX Coaching & Mentoring

Develop confident researchers and stronger teams.

Practical coaching and mentoring for researchers, designers and organisations looking to strengthen research capability, improve practice and build confidence through real-world experience.

Want to know more?

Explore my experience and recommendations on LinkedIn.

Testimonials

Testimonials

Let's Talk

Let's Talk

Looking to better understand your users or improve your digital service?


Tell me about your project, and I'll be in touch to discuss how

I can help.